: This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
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Lesson 1
After completing this course, you should be able to:
Describe the marketing planning process
Understand how marketing information and market research is gathered, analyzed, and used
Describe how target markets are identified and pursued
Understand product marketing, including new product development
Discuss the marketing issues involved in establishing the promotional mix and in setting prices
Understand the key issues in placement and distribution planning
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